…”TWO WORLDS BECOME ONE…”
Now we’re proud to announce that Ferdinando Verderi, the creative director of Vogue Italia is joining our creative advisory team.
Ferdinando’s groundbreaking approach to fashion editorial and communication shows the same disruptive DNA that we are cultivating at SEEN.
His work has redefined the boundaries — and lack thereof — between physical and digital worlds, through ideas that constantly challenge the established formulas.
His iconic Vogue Italia experiments, among which Vogue’s first ever blank cover done as a gesture of silence during COVID, the first fully illustrated issue with no photography productions involved, done as an ecological statement, the first issue featuring 100 covers, which launched through the digital community as a message of inclusivity, have reclaimed a new relationship between the tradition of a printed object and the future of digital conversation.
With the same approach, Ferdinando has been working on creative ideas, strategies and campaigns for brands like Prada, Versace, Adidas Originals among others.
His work has received the highest accolades in his industry including the Grand Prix and several Gold Lions at the Cannes International Festival of Creativity, as well as D&AD and Clio Awards.
We are excited to have Ferdinando on the team to propel our creative insight into a future of real world artistic partnerships, collaborations and ideas.
He will operate under the pseudonym of fidi bu.
Welcome to the SEEN family
— the SEEN HAUS team